When you’re genuinely innovative – hundreds of technology patents a year innovative – you start to see the future a little differently. That’s a feeling we brought to life to help ABB refresh and reactivate its communication with a new visual tone, frank portaiture, and a simple message: “Welcome to progress”.

Client
ABB

Role
Creative Director – Serviceplan

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Open for fresh ideas, bold collaborations, and clients who want more.
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©2025 Micha Seger