ABB’s technologies enable a huge part of our modern lives. But how to tell that story to a broad audience – a young audience, or one with little interest in science and technology? Meet “ABB-e”: a cute, smart, and truly dynamic character to help ABB inform and inspire more of the people its technologies serve.

Client
ABB

Role
Creative Director – Serviceplan

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Open for fresh ideas, bold collaborations, and clients who want more.
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©2025 Micha Seger